Peter Sandback

BRANDING

Peter Sandback has a national reputation for his furniture design and woodwork, and in particular, his patterned nail designs on handmade tables. We were inspired by Peter’s intricate handiwork in the creation of his brand and logo.

Branding

We designed a logo for Peter that incorporated the patterns of some of his nailwork. To ensure that the design of the pattern was recognizable, we used a simple, sans-serif font accompanied by understated nail graphics.

Branding

We designed a logo for Peter that incorporated the patterns of some of his nailwork. To ensure that the design of the pattern was recognizable, we used a simple, sans-serif font accompanied by understated nail graphics.

Concept Work

While developing Peter’s logo, we conceptualized several different ways to highlight Peter’s unique brand, including graphic nails and dotted patterns that emulated his craft. Each design created still retained a level of simplicity so that the craftwork could stand on its own.

Concept Work

While developing Peter’s logo, we conceptualized several different ways to highlight Peter’s unique brand, including graphic nails and dotted patterns that emulated his craft. Each design created still retained a level of simplicity so that the craftwork could stand on its own.

Next Project:

Carr’s

PACKAGING | PHOTOGRAPHY