Carr’s Crackers
We’ve unified the design system at Carr’s with a refresh that honors the heritage brand through full single-pack redesign, new multipack formats, and Costco exclusives. By directing photography to individually style each cracker variety, and creating new variety-pack packaging to showcase that detail, we’ve developed Carr’s portfolio to feel timeless and contemporary, optimized for today’s retail environments.
Scope
Packaging Design
Packaging Art Production
Photography Art Direction
Renderings
“A key part of my team”
“Desisland is a pleasure to work with and were a key part of my team. I always appreciated their ability to design within context, their consideration for brand history, and their willingness to jump in & assist with a variety of projects at different stages. Whether it was design, art production, creative direction, or consultation they were always up for the job.”
Chandler Bullock, Associate Brand Manager
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